Thursday, July 19, 2018

How did we get to Merletto?

Everything we create at Madison Art Consulting & Studios begins with inspiration. In this case, the inspiration came from the design of the IIDA PA/NJ/DE Chapter Awards Invitation.

The word synergy became a large part of the design conversation since it is the interaction or cooperation of two or more organizations, substances or other agents to produce a combined effect greater than the sum of their separate effects. It was important for us to connect the award to the winners. But how?

We decided to aim at merging all of the elements we saw into each winning piece so that the award recipient could admire these timeless pieces and think back to their beautiful, distinctive design. In addition, we wanted to remind them of the incredible amount of synergy it takes to create a successful design.

The next step was to select the substrate we would work with. We knew that both interior design and decorative glass dated back to 3000 B.C. Our thought was to begin by working with a substrate that would pay homage to that history.

Once the substrate was selected, we still needed to incorporate the word Synergy into our design. We started to talk about glass techniques that might exude this. It was our studio artist Eric Javier that said, what about Merletto?

Merletto glass has been around since the 15th century. It involves the difficult challenge of fabricating white glass wands, while separately creating the hand-blown glass.  The wands and the hand-blown glass are then fused together to create the beautiful lace design you see within each piece. Fun fact: Merletto is the Italian word for lace!

We knew it would be a labor of love, and that it would take longer, and a high skill set to create but, we thought isn’t winning like that? Choosing the more difficult road to exceed expectations and create new standards? So again, we found another way to connect to the winners.

Our result was something we will never forget as a company. Madison Art took great pride in this invitation from the IIDA Board of the PA/NJ/DE Chapter. We were honored to create and present 8 unique awards for each synergistic, creative design that won at their 14th Annual IIDA Awards held on June 21, 2018!
Many congratulations to all the winners and especially to Shannon Noon from Ewing Cole. It was a wonderful opportunity to collaborate on the 2018 Best of Hospitality project with you!

Special thank you to Aaron Luck, Alexandra Bonner, Julianne Peters and the IIDA PA/NJ/DE Chapter Board for making our year a special one!

No comments:

Post a Comment